Heidee Zamora

At Heidee's Formals, we specialize in capturing the essence of Filipino tradition with an infusion of contemporary touches, bringing personalized formal wear to the forefront of fashion. Founded in 2014, our store began as a charming clothing rental service, providing affordable, authentic Filipino garments for men and women. We quickly evolved to designing custom wedding gowns and formal attire, tailoring each piece to reflect our customers' unique styles and desires. Grounded in faith and inspired by the diverse cultural tapestry of our clientele, Heidee's Formals flourished as a creative hub for one-of-a-kind designs in our Jacksonville studio, which was established in 2017. Despite facing hurdles—family health crises and the global pandemic—we've persevered, innovating through every challenge, even branching out to producing masks for our local community. Today, we're excited to welcome back old and new faces to our studio, where dreams and dresses merge into spectacular realities.  

Here's our heartfelt invitation to you:  

Hello Friends! Are you on a quest for that perfect dress? Are you yearning for a formal outfit as unique as your own story? Look no further because Heidee's Formals is back and ready to transform your dreams into breathtaking realities! 🌟  Imagine stepping into a world where tradition meets trend, where every stitch tells a story of heritage and style. That's the magical experience we've been offering since 2014, and we can't wait to continue the journey with you. Our roots are deeply planted in the rich soil of Filipino culture, providing a dazzling array of authentic attire that caters to those special, life-changing moments. But here's the best part – it's all about YOU! Your vision, your passion, your day. Whether walking down the aisle or shining at a gala, we have the design prowess to make you glow with confidence and charm. After weathering storms and celebrating triumphs, my team at Heidee's Formals is ecstatic to extend this personal invitation: join us at our Jacksonville studio, where our design mavens are eager to collaborate with you. Together, we'll sketch, select, sew, and sparkle until your dream dress is an idea and a stunning piece in your hands! Give us a ring at 904-707-3639 to book your exclusive appointment. Let's embark on this creative adventure and tailor-make your joy, one exquisite garment at a time.  

I can't wait to create with you, 

Heidee Zamora 

Heidee's Formals – Where Dreams Are Sewn True