At Heidee’s Formals, every gown and suit has a story. It’s a story of culture, creativity, and care.
Founded in 2014 by Heidee Zamora, we began as a small clothing rental service offering authentic Filipino attire. What started as a way to share affordable traditional garments with the Jacksonville community soon grew into a design studio dedicated to blending heritage with modern style.
By 2017, we opened our studio in Jacksonville, where each client’s journey—from sketches to fittings—was about bringing their vision to life. Though challenges came, including health struggles and the pandemic, we adapted and stayed true to our mission of serving with heart and faith.
In 2023, we shifted our focus to Bridal Alterations and Redesign, specializing in intricate appliqué and beading. These details are rare to find and set our work apart, transforming each gown into a one-of-a-kind masterpiece.
Today, we welcome brides and clients back with fresh energy and passion. Whether you dream of a dress inspired by tradition or a modern design that sparkles, Heidee’s Formals is here to make it happen. Every stitch is a promise that your most important moments deserve something as unique as you are.
Hello friends! 🌸
Are you looking for the perfect dress? Something truly your own? At Heidee’s Formals, we’ve been helping create unforgettable looks since 2014, and I’d love to do the same for you.
Our roots are in Filipino culture, but our heart is in celebrating your story. Whether it’s walking down the aisle or stepping into a gala, we’re here to design with you—sketching, selecting, sewing, and adding those sparkling details until your dream outfit is complete.
We’ve faced challenges, celebrated victories, and now, with more passion than ever, my team and I invite you to join us in our Jacksonville studio. Let’s create something beautiful together.
📞 Call us at 904-707-3639 to schedule your appointment.
I can’t wait to bring your vision to life.
With love,
Heidee Zamora
Heidee’s Formals – Where Dreams Are Sewn True
At Heidee’s Formals, we specialize in bridal alterations and custom redesigns that celebrate your unique style. Whether it’s perfecting the fit of your wedding dress alterations or breathing new life into cherished heirlooms through custom redesigns, our expert seamstress ensures every stitch is couture-quality.
At Heidee’s Formals, your dream gown becomes a reality with couture bridal alterations and redesigns that deliver a flawless fit and timeless elegance.📞 Contact us today at (904) 707-3639 or visit heideesformals.com to book your personalized fitting.
If you're interested in one of our open positions, start by applying here and attaching your resume.
Heidee's Formals
4131 Southside Blvd. Suite 204 Jacksonville, FL 32216
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