Our Story
The Beginning
Welcome to Heidee’s Formals, where every gown, alteration, and redesign is crafted with love, artistry, and care.
Founded by Heidee Zamora in 2014, what began as a small Filipino clothing rental grew into a design studio that blends heritage with modern elegance. Inspired by culture and driven by creativity, Heidee built a space where stories are sewn into every stitch.
By 2017, Heidee’s Formals opened its first studio in Jacksonville, becoming a place of transformation and heartfelt service. From the very first sketch to the final fitting, each client’s journey was treated with patience and devotion. Even through challenges — from personal health battles to the pandemic — Heidee remained committed to serving with faith, gratitude, and excellence.
The Art of Transformation
In 2023, the studio evolved once more, focusing on Bridal Alterations, Heirloom Redesigns, and Custom Veils. Known for its hand-beading, appliqué, and couture detailing, every gown is transformed into a one-of-a-kind masterpiece that reflects each bride’s individuality and grace.
But the artistry doesn’t stop at the sewing machine. As a songwriter, Heidee also creates custom wedding songs— original music written to tell each couple’s love story and make their first dance truly unforgettable.
At Heidee’s Formals, every stitch and every note are crafted with devotion, faith, and heart — because your story deserves something truly extraordinary.
💕 A Note From Heidee
Hello friends,
Are you searching for a gown that feels uniquely yours? Since 2014, I’ve been helping brides and clients bring their dream looks to life — from timeless redesigns to heartfelt, custom creations.
Whether you’re walking down the aisle, honoring a family heirloom, or dreaming of your own love song, I’d love to create something beautiful with you.
📞 Call 904-707-3639 to schedule your appointment.
With love,
Heidee Zamora
✨ Heidee’s Formals – Bridal • Alterations • Heirloom Redesign • Veils
💫 Where Dreams Are Sewn True
Love in Style: A Valentine’s Fashion & Music Showcase
Featuring the Heartfelt Music of Heidee Zamora